Privacy Policy

1) Introduction and Contact Details of the Controller

1.1 We are pleased that you are visiting our website and thank you for your interest. Below we inform you about how we handle your personal data when using our website. Personal data refers to all data that can be used to personally identify you.

1.2 The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is K&K Petfood GmbH, Ackerstraße 4, 19348 Perleberg, Germany, Tel.: 0 38 76 - 30 73 810, Fax: 0 38 76 - 307 38 29, E-Mail: info@ebarf.com. The controller for the processing of personal data is the natural or legal person who alone or jointly with others determines the purposes and means of processing personal data.

1.3 The controller has appointed a data protection officer who can be reached as follows: “Ms. Anja Spittler on behalf of Dekra, De-Smit-Str. 18, 07545 Gera, anja.spittler.partner@dekra.com”

2) Data Collection When Visiting Our Website

2.1 When you merely use our website for informational purposes, i.e. when you do not register or otherwise provide us with information, we only collect the data that your browser transmits to the page server (so-called “server log files”). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

Our visited website
Date and time at the time of access
Amount of data sent in bytes
Source/referrer from which you reached the page
Browser used
Operating system used
IP address used (if applicable in anonymized form)

Processing takes place in accordance with Art. 6 (1)(f) GDPR based on our legitimate interest in improving the stability and functionality of our website. No transfer or other use of data takes place. However, we reserve the right to subsequently check the server log files should concrete indications of unlawful use arise.

2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to us), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the character string “https://” and the lock symbol in your browser bar.

3) Hosting & Content Delivery Network

For hosting our website and displaying the page content, we use a provider who delivers its services itself or through selected subcontractors exclusively on servers within the European Union.

All data collected on our website is processed on these servers.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

4) Cookies

To make visiting our website attractive and to enable the use of certain functions, we use cookies, i.e. small text files that are stored on your device. Some of these cookies are automatically deleted after closing the browser (so-called “session cookies”), while other cookies remain on your device longer and enable the storage of page settings (so-called “persistent cookies”). In the latter case, you can find the storage duration in the overview of your web browser’s cookie settings.

If personal data is also processed by individual cookies we use, processing is carried out in accordance with Art. 6 (1)(b) GDPR either for contractual purposes, in accordance with Art. 6 (1)(a) GDPR if consent has been given, or in accordance with Art. 6 (1)(f) GDPR to safeguard our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective website experience.

You can configure your browser so that you are informed about the setting of cookies and decide individually on their acceptance or exclude the acceptance of cookies for certain cases or in general.

Please note that the functionality of our website may be limited if cookies are not accepted.

5) Contact

5.1 WhatsApp Business

We offer you the opportunity to contact us via the WhatsApp messaging service of WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. For this purpose, we use the so-called “business version” of WhatsApp.

If you contact us via WhatsApp in the context of a specific business matter (for example an order placed), we store and use the mobile phone number you use on WhatsApp and – if provided – your first and last name in accordance with Art. 6 (1)(b) GDPR for processing and responding to your request. Based on the same legal basis, we may ask you via WhatsApp to provide further data (order number, customer number, address, or email address) so that we can allocate your inquiry to a specific process.

If you use our WhatsApp contact for general inquiries (e.g. about services, availability or our online presence) we store and use the mobile number you use on WhatsApp and – if provided – your first and last name in accordance with Art. 6 (1)(f) GDPR on the basis of our legitimate interest in efficient and timely provision of the requested information.

Your data will only be used to respond to your WhatsApp inquiry. No disclosure to third parties takes place.

Please note that WhatsApp Business gains access to the address book of the mobile device we use for this purpose and automatically transfers stored phone numbers to a server of its parent company Meta Platforms Inc. in the USA. For our WhatsApp Business account we use a device in whose address book only the WhatsApp contact data of those users are stored who have contacted us via WhatsApp.

This ensures that every person whose WhatsApp contact data is stored in our address book has already consented to the transfer of their WhatsApp phone number from the address books of their chat contacts by accepting the WhatsApp Terms of Use when first using the app on their device in accordance with Art. 6 (1)(a) GDPR. A transfer of data of users who do not use WhatsApp and/or have not contacted us via WhatsApp is excluded.

The purpose and scope of data collection and further processing by WhatsApp as well as your rights and settings options to protect your privacy can be found in WhatsApp’s privacy notices: https://www.whatsapp.com/legal/?eea=1#privacy-policy

In the context of the processing mentioned above, data transfers to servers of Meta Platforms Inc. in the USA may occur.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level on the basis of an adequacy decision of the European Commission.

5.2 When contacting us (e.g. via contact form or email), personal data is processed – exclusively for the purpose of handling and answering your request and only to the extent necessary.

The legal basis for processing this data is our legitimate interest in responding to your inquiry in accordance with Art. 6 (1)(f) GDPR. If your contact aims at concluding a contract, then Art. 6 (1)(b) GDPR additionally applies. Your data will be deleted once it is evident from the circumstances that the matter in question has been conclusively clarified and provided that no statutory retention obligations apply.

6) Data Processing When Opening a Customer Account

In accordance with Art. 6 (1)(b) GDPR, personal data is collected and processed to the extent necessary if you provide it to us when opening a customer account. The data required for opening the account can be found in the input mask of the corresponding form on our website.

You can delete your customer account at any time by sending a message to the above-mentioned address of the controller. After deletion of your customer account, your data will be deleted provided all contracts concluded via it have been fully processed, statutory retention obligations do not oppose deletion and we no longer have a legitimate interest in continued storage.

7) Use of Customer Data for Direct Advertising

7.1 Subscription to Our Email Newsletter

If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. Any additional data is voluntary and used to address you personally. For sending the newsletter, we use the so-called double opt-in method, which ensures that you only receive newsletters after you have expressly confirmed your consent via a verification link sent to the provided email address.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 (1)(a) GDPR. We store the IP address registered by your Internet service provider (ISP) as well as the date and time of registration, in order to be able to trace possible misuse of your email address later. The data collected when registering for the newsletter is used strictly for this purpose.

You may unsubscribe from the newsletter at any time using the link provided in the newsletter or by sending a message to the controller mentioned above. After unsubscribing, your email address will be deleted immediately from our newsletter distribution list unless you have expressly consented to further use of your data or we reserve the right to use the data in any other legally permitted way which we inform you of in this declaration.

7.2 Maileon

The dispatch of our email newsletters is carried out via the following provider: XQueue GmbH, Christian-Pleß-Str. 11-13, 63069 Offenbach am Main, Germany.

Based on our legitimate interest in effective and user-friendly newsletter marketing, we transfer the data you provided during newsletter registration to this provider in accordance with Art. 6 (1)(f) GDPR, so that they can handle the newsletter dispatch on our behalf.

Subject to your explicit consent pursuant to Art. 6 (1)(a) GDPR, the provider also performs statistical evaluations of newsletter campaigns via web beacons or tracking pixels in the sent emails, which can measure opening rates and specific interactions with newsletter content. Device information (e.g. time of access, IP address, browser type and operating system) is also collected and evaluated, but not merged with other data sets.

You may revoke your consent to newsletter tracking at any time with effect for the future.

We have concluded a data processing agreement with the provider which protects the data of our website visitors and prohibits disclosure to third parties.

7.3 CleverPush

On this website, you have the option to sign up for regular push notifications with information about our offers.

For this purpose, we use the services of the following provider: CleverPush UG (limited liability), Tondernstr. 1, 22049 Hamburg

As part of registration, with which you give your explicit consent to receive push notifications and the associated processing in accordance with Art. 6 (1)(a) GDPR, your browser ID and device ID will be collected, stored and used by the provider to correctly assign and display notifications.

Subject to your explicit consent pursuant to Art. 6 (1)(a) GDPR, the provider also performs statistical analyses of push integrations and interactions, whereby further information (e.g. time of access, IP address) is collected and evaluated, but not merged with other data sets.

You may revoke your consent to data processing for receiving push notifications and statistical tracking at any time with effect for the future by deactivating the service in your browser settings or – depending on the operating system – unsubscribing from reception by interacting with the respective push notification.

We have concluded a data processing agreement with the provider which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

8) Data Processing for Order Handling

8.1 Where necessary for the fulfillment of the contract for delivery and payment purposes, we transfer the personal data collected by us in accordance with Art. 6 (1)(b) GDPR to the commissioned transport company and the commissioned credit institution.

If, on the basis of a corresponding contract, we owe you updates for goods with digital elements or for digital products, we will process the contact details (name, address, email address) you provided during the order so that we can personally inform you via an appropriate communication channel (e.g. by mail or email) about upcoming updates within the statutory period in accordance with Art. 6 (1)(c) GDPR. Your contact data will be strictly used for communications about updates owed by us and processed only to the extent necessary for these purposes.

To process your order, we also work with the service provider(s) listed below who assist us wholly or partly in fulfilling the contracts concluded. Certain personal data will be transferred to these service providers in accordance with the following information.

8.2 Transfer of Personal Data to Shipping Service Providers

- DHL

As a transport service provider, we use the following provider: DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany

We transfer your email address and/or telephone number to the provider before delivery of the goods for the purpose of coordinating a delivery date or for delivery notification in accordance with Art. 6 (1)(a) GDPR if you have given your express consent for this during the ordering process. Otherwise, we only transfer the name of the recipient and the delivery address for the purpose of delivery in accordance with Art. 6 (1)(b) GDPR. The transfer only takes place to the extent necessary for the delivery of the goods. In this case, prior coordination of the delivery date or delivery notification is not possible.

You may revoke your consent at any time with effect for the future vis-à-vis the controller named above or vis-à-vis the provider.
- DPD

As a transport service provider, we use the following provider: DPD Deutschland GmbH, Wailandtstraße 1, 63741 Aschaffenburg, Germany

We transfer your email address and/or phone number to the provider before delivery of the goods for the purpose of coordinating a delivery date or delivery notification in accordance with Art. 6 (1)(a) GDPR if you have expressly consented to this during the ordering process. Otherwise, we only transfer the name of the recipient and the delivery address for the purpose of delivery in accordance with Art. 6 (1)(b) GDPR. The transfer only takes place to the extent necessary for the delivery of the goods. In this case, prior coordination of the delivery date or delivery notification is not possible.

You may revoke your consent at any time with effect for the future vis-à-vis the above-mentioned controller or vis-à-vis the provider.
- General Overnight (GO!)

As a transport service provider, we use the following provider: GO! Express & Logistics (Deutschland) GmbH, Brühler Straße 9, 53119 Bonn, Germany

You may revoke your consent at any time with effect for the future vis-à-vis the controller named above or vis-à-vis the provider.

8.3 Use of Payment Service Providers

- PayPal Checkout

This website uses PayPal Checkout, an online payment system by PayPal which consists of PayPal’s own payment methods and local payment methods of third-party providers.

When paying via PayPal, credit card via PayPal, direct debit via PayPal or – if offered – “Pay Later” via PayPal, we transfer your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22–24 Boulevard Royal, L-2449 Luxembourg (hereinafter “PayPal”) as part of the payment processing. The transfer is carried out in accordance with Art. 6 (1)(b) GDPR and only as far as it is necessary for the payment process.

For the payment methods credit card via PayPal, direct debit via PayPal or – if offered – “Pay Later” via PayPal, PayPal reserves the right to perform a credit check. For this purpose, your payment data may be transferred to credit agencies in accordance with Art. 6 (1)(f) GDPR on the basis of PayPal’s legitimate interest in determining your creditworthiness. The result of the credit check in regard to statistical payment probability is used by PayPal to decide whether the respective payment method will be granted. The credit check may contain probability values (so-called score values). Where score values are included in the result, they are based on a scientifically recognized mathematical-statistical process. Address data is included in the calculation of the score values, among other things. You may object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for the contractual payment processing.

If the PayPal payment method “invoice purchase” is available and selected, your payment data will first be transferred to PayPal for preparation of the payment, after which PayPal will forward it for payment processing to Ratepay GmbH, Franklinstraße 28–29, 10587 Berlin (“Ratepay”). The legal basis in each case is Art. 6 (1)(b) GDPR. In this case, RatePay will carry out its own identity and credit check to determine payment capability following the same procedure as mentioned above and will transfer your payment data due to the legitimate interest in determining payment capability in accordance with Art. 6 (1)(f) GDPR to credit agencies. A list of credit agencies used by Ratepay can be found here: https://www.ratepay.com/legal-payment-creditagencies/

When using a local third-party payment method, your payment data is first transferred to PayPal in accordance with Art. 6 (1)(b) GDPR for preparation of the payment. Depending on your selection of an available local payment method, PayPal then transfers your payment data for execution of the payment in accordance with Art. 6 (1)(b) GDPR to the corresponding provider:

Apple Pay (Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland)
Google Pay (Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland)
iDeal (Currence Holding BV, Beethovenstraat 300 Amsterdam, Netherlands)
bancontact (Bancontact Payconiq Company, Rue d'Arlon 82, 1040 Brussels, Belgium)
blik (Polski Standard Płatności sp. z o.o., ul. Czerniakowska 87A, 00-718 Warsaw, Poland)
eps (PSA Payment Services Austria GmbH, Handelskai 92, Gate 2 1200 Vienna, Austria)
MyBank (PRETA S.A.S, 40 Rue de Courcelles, F-75008 Paris, France)
Przelewy24 (PayPro SA, Kanclerska 15A, 60-326 Poznań, Poland)

Further data protection information can be found in PayPal’s privacy policy: https://www.paypal.com/de/legalhub/paypal/privacy-full
- Ratepay

This website offers one or more online payment methods of the following provider: Ratepay GmbH, Franklinstraße 28-29, 10587 Berlin, Germany

When selecting a payment method where you pay in advance (e.g. credit card payment), the payment data provided by you during the ordering process (including name, address, banking and card information, currency and transaction number) as well as information about your order will be transferred to the provider in accordance with Art. 6 (1)(b) GDPR exclusively for payment processing and only to the extent necessary.

When selecting a payment method where the provider pays in advance (e.g. purchase on invoice, installment purchase or direct debit), you will also be asked during checkout to provide certain personal data (first and last name, street, house number, postal code, city, date of birth, email address, phone number, if applicable data for an alternative payment method).

To protect our legitimate interest in determining the creditworthiness of our customers, this data is transferred by us in accordance with Art. 6 (1)(f) GDPR to the provider for the purpose of a credit check. The provider checks, based on the data you provide as well as other data (such as shopping cart, invoice amount, order history, payment experiences), whether the selected payment method can be granted with respect to payment and/or default risk.

For the decision within the application check, identity and credit information from the following credit agencies may be included in addition to internal provider criteria in accordance with Art. 6 (1)(f) GDPR:

see here https://www.ratepay.com/legal-payment-creditagencies/

The credit check may contain probability values (so-called score values). Where score values are included in the result of the credit check, they are based on a scientifically recognized mathematical-statistical process. Address data is included in the calculation of the score values, among other things.

You may object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data if this is necessary for the contractual payment process.
- Stripe

This website offers one or more online payment methods of the following provider: Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland

When selecting a payment method where the provider pays in advance (e.g. invoice or installment purchase or direct debit), you will also be asked during checkout to provide certain personal data (first and last name, street, house number, postal code, city, date of birth, email address, phone number, if applicable data for an alternative payment method).

To protect our legitimate interest in determining the creditworthiness of our customers, this data is transferred by us in accordance with Art. 6 (1)(f) GDPR to the provider for the purpose of a credit check. The provider checks, based on the data you provide as well as other data (such as shopping cart, invoice amount, order history, payment experiences), whether the selected payment option can be granted with respect to risk of payment and/or default.

9) Web Analysis Services

Taggrs

This website uses the web analysis service of the following provider: TAGGRS B.V., K R Poststraat 131, 8448 EB Heerenveen, Netherlands.

With the help of cookies, the service collects and stores pseudonymized visitor data, including information of the device used such as IP address and browser information, in order to evaluate them for statistical analysis of your usage behavior on our website and to create pseudonymized usage profiles. Among other things, this enables the analysis of movement patterns (“heatmaps”), which show the duration of page visits as well as interactions with page content (e.g. text entries, scrolling, clicks and mouse-overs). The pseudonymization generally excludes direct personal identification. A merger with other clear data collected about your person does not take place.

All processing described above, especially reading out or storing information on the device used, will only be carried out if you have given us your explicit consent in accordance with Art. 6 (1)(a) GDPR. You may revoke your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website.

We have concluded a data processing agreement with the provider which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

10) Retargeting/Remarketing and Conversion Tracking

10.1 Meta Pixel

Within our online offering, we use the “Meta Pixel” service of the following provider: Meta Platforms Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland (“Meta”).

If you click on an advertisement placed by us on Facebook and/or Instagram, the URL of our linked page will be extended with a parameter using “Meta Pixel.” This URL parameter is then entered into the browser of the user after redirection via a cookie that our linked page itself sets.

This makes it possible for Meta to determine visitors to our online offer as a target group for displaying ads (“Ads”). Accordingly, we use the service to show Facebook and/or Instagram ads only to users who have shown interest in our online offering or who display certain characteristics (e.g. interest in specific topics or products determined based on the websites visited), which we transmit to Meta (“Custom Audiences”).

On the other hand, “Meta Pixel” can be used to track whether users are redirected to our website after clicking an advertisement and what actions they take there (“conversion tracking”).

The collected data is anonymous to us, so it does not allow us to identify users. However, the data is stored and processed by Meta, making it possible to establish a connection to the respective user profile and allowing Meta to use the data for its own advertising purposes.

All processing described above, especially the setting of cookies for reading information on the device used, will only be carried out if you have given us your explicit consent in accordance with Art. 6 (1)(a) GDPR. You may revoke your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website.

We have concluded a data processing agreement with the provider which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

The information generated by Meta is usually transferred to and stored on a server of Meta; in this context, transfer to servers of Meta Platforms Inc. in the USA may also occur.

10.2 Google Ads Conversion Tracking

This website uses the online advertising program “Google Ads” and, in the context of Google Ads, conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).

We use the service of Google Ads to draw attention to our attractive offers on external websites with the help of advertising materials (so-called Google Adwords). We can determine the success of each advertising campaign in relation to the data of the campaigns. Our goal is to show you advertising that is of interest to you, to make our website more interesting for you, and to achieve a fair calculation of advertising costs.

The cookie for conversion tracking is set when you click on an ad placed by Google. Cookies are small text files that are stored on your device. These cookies usually expire after 30 days and are not intended for personal identification. If you visit certain pages of this website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked across the websites of different Google Ads customers. The information obtained via the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. The customers learn the total number of users who clicked on their ad and were redirected to a conversion-tagged page. However, they do not receive any information that identifies users personally.

In the context of the use of Google Ads, personal data may also be transferred to the servers of Google LLC. in the USA.

Details on the processing triggered by Google Ads conversion tracking and on Google’s handling of data can be found here: https://policies.google.com/technologies/partner-sites

You may also permanently object to the setting of cookies by Google Ads conversion tracking by downloading and installing the browser plug-in available at the following link: https://support.google.com/My-Ad-Center-Help/answer/12155656?hl=de

To address users whose data we have received in the course of business or business-like relations even more according to their interests in advertising, we use a customer matching function within Google Ads. For this purpose, we electronically transmit one or more files with aggregated customer data (mainly email addresses and phone numbers) to Google. Google does not gain access to clear data, but encrypts the data in the customer files automatically using a special algorithm during the transmission process. The encrypted information can then only be used by Google to assign it to existing Google accounts that the data subjects have set up. This enables personalized advertising to be displayed across all Google services linked to the respective Google account.

The transmission of customer data to Google only takes place if you have given us explicit consent in accordance with Art. 6 (1)(a) GDPR. You may revoke this consent at any time with effect for the future. Further information on Google’s data protection measures regarding the customer matching function can be found here: https://support.google.com/google-ads/answer/6334160?hl=de&ref_topic=10550182 Google’s privacy policies can be viewed here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

11) Tools and Miscellaneous

Cookie Consent Tool

This website uses a so-called “cookie consent tool” to obtain valid user consent for cookies requiring consent and cookie-based applications. The “cookie consent tool” is displayed to you on the site in the form of an interactive interface, on which you can grant consent for certain cookies and/or cookie-based applications by ticking a box. Through use of the tool, all cookies/services requiring consent will only be loaded if you grant the appropriate consents by ticking the boxes. This ensures that such cookies are only set on your device if consent is granted.

The tool sets technically necessary cookies in order to store your cookie preferences. Personal user data is generally not processed in this context.

If, in exceptional cases, personal data (such as IP address) is processed for the purpose of storage, assignment or logging of cookie settings, processing takes place in accordance with Art. 6 (1)(f) GDPR on the basis of our legitimate interest in lawful, user-specific and user-friendly consent management for cookies and thus in a lawful design of our online offering.

Further legal basis for processing is also Art. 6 (1)(c) GDPR. As controllers, we are legally obligated to make the use of technically unnecessary cookies dependent on the respective user consent.

Where necessary, we have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

Further information on the operator and the configuration options of the cookie consent tool can be found directly in the corresponding interface on our website.

12) Rights of the Data Subject

12.1 Applicable data protection law grants you the following rights against us as the controller with regard to the processing of your personal data (rights of information and intervention), whereby reference is made to the legal basis for the respective exercise requirements:

Right of access in accordance with Art. 15 GDPR;
Right to rectification in accordance with Art. 16 GDPR;
Right to erasure in accordance with Art. 17 GDPR;
Right to restriction of processing in accordance with Art. 18 GDPR;
Right to notification in accordance with Art. 19 GDPR;
Right to data portability in accordance with Art. 20 GDPR;
Right to withdraw consent granted in accordance with Art. 7 (3) GDPR;
Right to lodge a complaint in accordance with Art. 77 GDPR.

12.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR PREVAILING LEGITIMATE INTEREST WITHIN THE FRAMEWORK OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, WITH EFFECT FOR THE FUTURE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE DATA CONCERNED. HOWEVER, FURTHER PROCESSING IS RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR PROCESSING WHICH OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF PROCESSING SERVES THE ASSERTION, EXERCISE OR DEFENSE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT ADVERTISING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR SUCH ADVERTISING PURPOSES. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE DATA CONCERNED FOR DIRECT ADVERTISING PURPOSES.

13) Duration of Storage of Personal Data

The duration of storage of personal data is determined according to the respective legal basis, the purpose of processing and – if applicable – also according to the respective statutory retention period (e.g. commercial and tax-law retention periods).

In the case of processing on the basis of an explicit consent in accordance with Art. 6 (1)(a) GDPR, the data concerned will be stored until you revoke your consent.

If statutory retention periods apply to data processed under contractual matters or matters similar to contracts on the basis of Art. 6 (1)(b) GDPR, these data will be routinely deleted after expiry of the retention periods, insofar as they are no longer required for contractual fulfillment or initiation and/or we no longer have a legitimate interest in continued storage.

In the case of processing on the basis of Art. 6 (1)(f) GDPR, these data will be stored until you exercise your right of objection under Art. 21 (1) GDPR, unless we can demonstrate compelling legitimate grounds for processing which override your interests, or the processing serves the assertion, exercise or defense of legal claims.

In the case of processing personal data for direct advertising purposes based on Art. 6 (1)(f) GDPR, these data will be stored until you exercise your right of objection under Art. 21 (2) GDPR.

Unless otherwise stated in the other information of this declaration on specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.

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Privacy Policy

1) Introduction and Contact Details of the Controller

2) Data Collection When Visiting Our Website

3) Hosting & Content Delivery Network

4) Cookies

5) Contact

6) Data Processing When Opening a Customer Account

7) Use of Customer Data for Direct Advertising

8) Data Processing for Order Handling

9) Web Analysis Services

10) Retargeting/Remarketing and Conversion Tracking

11) Tools and Miscellaneous

12) Rights of the Data Subject

13) Duration of Storage of Personal Data

Info